Miranda Halpern

The Latest from Miranda Halpern

3 views on Amazon’s $3.9B acquisition of One Medical

After it was rumored to be in play earlier this month, it shouldn’t come as a huge surprise that One Medical has found a new home. After a torrid public offering, the value of the American consumer

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

Need advice on navigating a tough startup market? Start here

The market for startup investment has changed. From the hottest year in startup VC history to a period of pessimism, how did we get here? This digest of TechCrunch coverage looks to answer that.

TechCrunch Experts: 3 articles on growth marketing and software development

We spoke with experts about viral growth and conversion optimization rates and chatted with one development shop about how it works with clients to ensure their ideas are brought to life.

For founders who want to launch apps, ‘being non-technical is not a limitation’

To get a look at how development agency Intent tailors its approach to client needs, we spoke with Wojciech Borkowski, head of business development, and CTO Peter Tuszynski.

Experts Weekly: Recruiting recruiters, crypto marketing, earned media 101

Do you have recent experience recruiting talent for pre-revenue startups? If this describes you — or someone you know — please read our important announcement.

TechCrunch Experts is recruiting recruiters

We're looking for experts to take part in a survey we’re conducting about tactics and strategies for startup recruiting in Q1 2022.

Experts Weekly: Microsegmentation, PMF experiments and personalized shopping

Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm

Experts Roundup: lead magnets, e-commerce trends, software developer Q&A

This week: how to set up lead magnets that attract prospective customers who are ready to purchase.

How should non technical founders collaborate with software developers?

We caught up with Georgina Lupu Florian, CEO of Wolfpack Digital, to talk about her company, how they operate, and the nuances of running a consultancy.

This week in TechCrunch Experts: E-commerce trends, growth marketing predictions

"A great NFT launch requires a lot more work than making a JPEG and putting it on the blockchain."

Best of TechCrunch 2021

We asked our staff to vote on their favorite stories of the year, added evergreen content and our top TC+ articles for a well-rounded 2021 list. Enjoy!

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs

TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer

This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

The TechCrunch Experts program had an active week!

Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

It’s OK to borrow ideas when building your startup’s website

It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for Demand Curve, shared a teardown of Zapier’s homepage tha

Should your company be using a flexible pricing model?

It's fair to say that this week's top story is located at the crossroads of growth marketing and software development.

The holiday shopping season is coming: How are growth marketers preparing?

With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain meltdowns are impacting their campaign planning.

Software product company Arbisoft on the growing startup market in Pakistan

Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we'd love to know which software consultants you'd recommend to other startups
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